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BlumiLABS

BRAND DESIGN
WEB DESIGN
PACKAGING
Project Overview
I launched a new e-commerce businesses in the wellness space called BlumiLABS, using state of the art cannabinoids to create a range of functional gummies to support Focus, Energy and Relaxation.
This venture served as a fantastic learning experience as it not only required the use of the design skills developed over my career but also challenged me to build knowledge and experience across Marketing, Logistics and Product Development as well as navigating the legal framework of cannabis derived supplements.
My Contributions
  • Sourcing and managing product and packaging manufacturers
  • Brand Design, Packaging and Social Design
  • Influencer & Paid Social Campaign Management
  • Shipping, Logistics & Customer Service
  • Shopify Web Design & Build

Brand Aesthetics

The goal was to create a brand that set itself apart from the average cannabinoid brands out there which tend to be loud, cheap and cartoonish.
With this, my intention was to use the brand to communicate the wellness benefits of cannabinoids over their recreational effects.

Last updated May 2026