Project Overview
I launched a new e-commerce businesses in the wellness space called BlumiLABS, using state of the art cannabinoids to create a range of functional gummies to support Focus, Energy and Relaxation.
Although the business was largely unsuccessful, it served as a fantastic learning experience. It put me in the shoes of someone who needs to prioritise business goals over aesthetics and design perfection, a kill which conceptually I always knew was ketchup for a designer at senior level but never before experienced first hand.
