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Zowie AI

BRAND DESIGN
WEB DESIGN
PHYSICAL SPACES
Project Overview
Zowie is a AI SaaS company providing consumer led businesses with AI Agents for Customer Support.
I joined their marketing team in 2024 as Senior Brand Designer where I worked directly with leadership on visual identity updates and campaign initiatives.
My Contributions
  • Led the visual refresh of Zowie's brand
  • Managed the Brand Design Team (me + two designers)
  • Led design for website, marketing and events

Refreshing the Brand

When I joined Zowie there was a sense that the visual identity of the company was stuck. Particularly, it used a combination of colours, fonts and design elements that made it feel too consumer-led, at a time when the business was pivoting toward serving Enterprise customers.
In order to minimise business disruption while achieving the goal of modernising the brand to better reflect product evolution and new ICP I, along with my team, strategically updated fonts, colours, and design system elements such as buttons, iconography and product mock-ups, resulting in a more ownable visual identity that better suited new business goals.

Before

After

Sub-Brands

I developed the following sub-brands for events hosted by Zowie with industry leaders. The goal was to create a sub-brand that felt connected to the main brand whole affording more creative freedom and being able to stand on its own. Note that while having their differences, each sub-brand is part of the same system.

AI Agents Meetup

AI Agents Academy

Shoptalk Europe Booth

One of the largest projects during my time at Zowie, creating this exhibition booth involved working closely with leadershio to fine tune the coffee-shop concept for the event while taking on the design and spec of the booth.
I designed the floorplans and 3D models of the booth while speccing the materials and construction of the booth, liaising with the construction company entirely remotely.

Last updated May 2026